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One such resource is the "Calorie Control" Web site, where consumers can find sensible, practical tips and information about cutting calories and losing weight at no cost, all in one place online - www.caloriecontrol.org. The site, www.caloriecontrol.org, has several calculators including a Body Mass Index (BMI) calculator and a Weight Maintenance Calculator (which determines the number of calories needed to maintain and/or lose weight). Most visitors to the site (4 million in the past year, and 12 million since the site was launched) use the "Get Moving" Calculator to determine the number of calories burned through various exercises, including household chores, jogging, cycling, swimming and more. The site also has an extensive Calorie Calculator to help consumers determine the number of calories in thousands of popular foods. "Unfortunately too many people get sucked into the 'eat all you want and still lose weight,' and 'burn fat while you sleep' advertising claims that some products make - especially at this time of year when people want to take off several pounds as quickly as possible," says Beth Hubrich, MS, RD, the Council's Manager of Food and Nutrition Communications. "Although you may lose weight with some of these 'fad diets,' pills and gimmicks, the weight will return, and possibly more of it. You need to remember that calories count, and what could be easier than counting calories online?" she adds. In addition to the calculators, the site also contains the Council's brochure "Winning By Losing." This brochure is a practical, no-nonsense approach to losing weight and keeping it off. Written by health professionals, including obesity researcher Dr. John Foreyt, director of the Nutrition Research Clinic and Professor, Department of Medicine, at Baylor College of Medicine in Houston, the brochure illustrates the changes that consumers need to make to lose weight, and keep it off for life. The brochure emphasizes the importance of eating a healthy diet and being physically fit and active. The idea of eating less and exercising more may not be glamorous, but health experts agree that it works.
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